2023 - 2025 collection:

HSG POWERLIFTING CLUB
MOVA MADE
ONWARD
FAIRSHARE
SAFECYCLE REDESIGN

HSG POWERLIFTING CLUB | 2025

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Project: Web Design & Development

Role: Lead UI/UX  Designer

01

Overview

The University of St. Gallen Powerlifting Club approached me to design and develop their first official website under a tight one-month timeline. The goal was to promote a new 6-week strength training program, attract new members, and create a central platform for events, partnerships, and future offerings. As the sole UI/UX designer, I was responsible for creating the brand identity, designing the website, writing content, and implementing the full build in WordPress.

02

Problem

The Powerlifting Club needed to increase member sign-ups and create an online presence from scratch. Without an existing website, content, or visual identity, they struggled to attract new members or communicate their offerings. They specifically needed a website that not only showcased the club’s mission and services but also guided students to the external university sign-up form smoothly.

03

Solution

I led the entire design and development process, always keeping the user in mind:

  • Research: Looked at other fitness websites to understand what worked and what didn’t, and used the research i collected to create a website that attracted users, allowed them to move through the website without getting too overwhelmed. I also tested my early ideas with users, and gathered feedback to shape the direction.
  • Design: Created a clean, energetic visual style that captured the club’s focus on wellness and performance, making sure the design could easily grow with future programs, workshops, and events.
  • Development: Built a fully responsive WordPress site (using Gutenberg and plugins), making sure it worked smoothly on both desktop and mobile.
  • Collaboration: Throughout the project, I worked closely with the team in Switzerland. We had regular updates and check-in, and had back-and-forth feedback loops. and provided them with recorded tutorial videos to help them manage the site long-term.

04

Reflection

This project was a huge growth experience for me. I strengthened my UI/UX design and development skills, especially working with WordPress, which I hadn’t used much before. I also learned how to communicate and collaborate across time zones, working from Vancouver while the team was in Switzerland.

But beyond the technical side, this project helped me grow personally. I learned how important it is to set boundaries and manage expectations early on. When the project started pushing past what we originally agreed on or beyond what I could reasonably handle, I realized I had to say no — and I worked hard to do that professionally and respectfully. This experience taught me to protect the quality of my work, stand by my limits, and approach future collaborations with clearer agreements and open, honest communication.

Nea Pieroelie