2023 - 2025 collection:

HSG POWERLIFTING CLUB
MOVA MADE
ONWARD
FAIRSHARE
SAFECYCLE REDESIGN
ONWARD | 2024
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Project: Web App Design & Development

Role: Lead UI/UX  Designer

01

Overview

Onward is a web app that helps internationally educated nurses overcome barriers in the North American job market through mock interviews, AI-powered feedback, and structured practice.

As one of two product designers on a six-person team, I led the visual identity and UI/UX design — focusing on creating an experience that was user-friendly, and empowering for nurses.

02

Problem

Many immigrant nurses face serious challenges when applying for jobs in North America. Our research revealed that over 40% felt overqualified but overlooked, and many lacked the interview preparation needed to feel confident and understood in real job interviews.

Our challenge was to design a product that made structured practice accessible, actionable, and culturally sensitive — while also staying realistic within our scope and timeline.

03

Solution

I contributed across branding, research, and product design, focusing on building a strong foundation for usability and clarity:

  • Branding & Visual Identity: I designed a brand that felt professional and credible, but also warm and approachable. Something that would help nurses feel at ease in what’s often a stressful and intimidating situation.
  • User Research: I conducted surveys to better understand what internationally educated nurses go through during the job-seeking process. I mapped out their journey, identified pain points, and used those insights to guide design decisions that addressed their real needs.
  • Wireframes & Prototypes: I created wireframes and high-fidelity prototypes in Figma, then ran multiple rounds of testing and iteration. My goal was to make sure nurses could navigate the app without confusion and feel confident using it, even if they weren’t very tech-savvy.

04

Reflection

Working on Onward taught me a lot about collaborating in a multidisciplinary team. I adapted my designs to match our technical constraints, which improved my communication and handoff process.

With a tight timeline, I learned to focus on what really mattered — prioritizing the MVP, staying organized, and keeping momentum week to week. It pushed me to grow not just as a designer, but as a teammate who could balance clarity, quality, and speed.

Nea Pieroelie